Real Estate Lead Generation CRM
PropLead CRM
Stop losing leads between the ad and the follow-up.
Real estate lead management — capture leads from every channel, route them to agents automatically, drive follow-up and see which campaigns close.
What it is
PropLead CRM is a real estate lead generation and management system built by DataX Technologies. It captures enquiries from Facebook, Google, portals and WhatsApp into one pipeline, assigns them to agents automatically, drives scheduled follow-up, and reports which marketing spend actually produced closed deals.
The problem it solves
Real estate marketing in Pakistan generates plenty of leads. Facebook campaigns, Google ads, Zameen and OLX listings, walk-ins and WhatsApp enquiries all produce contacts — and they land in five different inboxes.
Leads then go cold because nobody owns them. A serious buyer who enquired at 9pm gets called two days later, by which point another agency has already shown them three plots.
PropLead CRM puts every channel into one pipeline with an owner, a next action and a deadline against every lead, and automates the follow-up that agents forget.
What PropLead CRM does
Multi-Channel Lead Capture
Pull enquiries from Facebook lead ads, Google campaigns, property portals, your website and WhatsApp into one queue — no more five inboxes.
Automatic Agent Assignment
Route each lead to an agent by project, area, language or round-robin the moment it arrives, so nothing sits unclaimed overnight.
Follow-Up Automation
Scheduled reminders, bulk email and WhatsApp sequences keep warm leads engaged without an agent remembering to chase every one.
Deal Pipeline
Move leads through enquiry, qualified, site visit, negotiation and closed, with a visible next action on every card.
Inventory & Projects
Track plots, apartments, files and units per project, so agents quote from live availability rather than a stale price list.
Campaign Attribution
See which channel and campaign produced each closed deal, so marketing budget follows the ads that actually convert.
Modules included
- Lead capture forms and portal integrations
- Facebook and Google lead ad sync
- WhatsApp enquiry capture
- Automatic lead routing and assignment
- Agent workload and performance dashboard
- Follow-up reminders and task queue
- Bulk email and WhatsApp outreach
- Deal pipeline and stage tracking
- Project and inventory register
- Site visit scheduling
- Commission and payout tracking
- Campaign attribution reporting
Built for
- Real estate marketing agencies
- Property dealers and brokers
- Housing society sales teams
- Developer in-house sales
- Overseas property investment desks
- Commercial and plot file trading
Built with
What changes after rollout
Increase in active lead pipeline volume
Of leads owned by a named agent
Visibility on cost per closed deal
In production with
Businesses running PropLead CRM today.
Questions about PropLead CRM
Does PropLead CRM connect to Facebook lead ads?
Yes. Leads from Meta lead ad forms sync directly into the pipeline and are assigned to an agent immediately, which is where most real estate leads in Pakistan originate.
Can it capture WhatsApp enquiries?
Yes. WhatsApp enquiries can be captured into the same pipeline as web and portal leads, so the whole team works one queue instead of individual phones.
Can we track plots and apartment inventory?
Yes. The project and inventory register tracks plots, files, apartments and units with live availability and pricing, so agents quote from current data.
Will it show which marketing actually works?
Yes. Campaign attribution ties each closed deal back to the channel and campaign that produced the lead, so you can move budget toward what converts.
How many agents can use it?
There is no hard limit. The system is built for teams from a handful of agents up to multi-branch sales operations, with role-based permissions per user.
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Related services
See PropLead CRM on your own data.
We will walk through the system with your actual workflow — including the awkward cases — and tell you plainly whether it fits as-is, needs adapting, or is the wrong tool.
Book a demo on WhatsApp